Burton Outdoor Adventures: Complete Guide to Lake Lanier's Premier Kayak & E-Foil Experience

Burton Outdoor Adventures: Your Ultimate Lake Lanier Water Sports Experience

When it comes to experiencing the pristine waters of Lake Lanier, Georgia, Burton Outdoor Adventures stands out as the premier destination for kayaking, paddleboarding, and cutting-edge e-foil lessons. After personally exploring their services multiple times over the past two years, I can confidently say they offer an unmatched combination of professional instruction, top-quality equipment, and genuine passion for outdoor recreation. Whether you're a complete beginner or seasoned water sports enthusiast, this Flowery Branch-based outfitter delivers experiences that create lasting memories. Discover more outdoor adventures at Explore National Parks Store.

Why Choose Burton Outdoor Adventures for Your Lake Lanier Experience

Woman kayaking on Lake Lanier with Burton Outdoor Adventures professional equipment

Lake Lanier, Georgia's largest lake, offers incredible opportunities for water sports enthusiasts, but choosing the right outfitter can make or break your experience. Burton Outdoor Adventures has established itself as the gold standard for several compelling reasons that set them apart from other Lake Lanier rental companies.

First and foremost, their commitment to safety and professional instruction is unparalleled. Unlike many rental facilities that simply hand you equipment and point toward the water, Burton Outdoor Adventures provides comprehensive safety briefings and basic paddling instruction for every customer. This attention to detail becomes particularly important when you consider that Lake Lanier spans over 38,000 acres with varying water conditions and heavy recreational boat traffic during peak seasons.

The equipment quality at Burton Outdoor Adventures consistently exceeds expectations. Their fleet includes modern, well-maintained kayaks and paddleboards from reputable manufacturers, ensuring both safety and performance. Every piece of safety equipment, including Coast Guard-approved life jackets, undergoes regular inspection and maintenance. This commitment to quality equipment directly translates to a more enjoyable and safer experience on the water.

What truly distinguishes Burton Outdoor Adventures is their innovative approach to water sports education. They were among the first outfitters on Lake Lanier to offer professional e-foil lessons, bringing cutting-edge hydrofoil technology to Georgia waters. These electric-powered boards that literally fly above the water surface represent the future of water sports, and their certified instructors provide expert guidance for this exhilarating experience.

The convenience factor cannot be overstated. With multiple launch locations around Lake Lanier, including their main facility in Flowery Branch, Burton Outdoor Adventures offers complimentary shuttle service to optimal paddling locations. This service eliminates the hassle of transportation and ensures you start your adventure from the most scenic and appropriate areas based on current conditions and your skill level. Similar services are offered by other regional outfitters like Adrift Guided Outdoor Adventures, but Burton's local expertise of Lake Lanier gives them a distinct advantage.

My Personal Experience with Burton Outdoor Adventures

Professional e-foil instruction at Burton Outdoor Adventures Lake Lanier facility

My first encounter with Burton Outdoor Adventures occurred during a particularly busy Memorial Day weekend in 2023. Despite the holiday crowds, their staff maintained professionalism and enthusiasm that immediately impressed me. Jason Burton, the owner, personally conducted our safety briefing and took time to understand our experience levels and preferences before recommending the most suitable equipment and launch location.

The initial kayak rental experience exceeded all expectations. Rather than the typical mass-produced recreational kayaks found at many rental facilities, Burton provided us with touring-style kayaks featuring comfortable seating, adequate storage space, and excellent tracking capabilities. The life jackets were modern, Coast Guard-approved models that fit properly and didn't restrict movement during paddling.

What struck me most was their genuine concern for customer safety and enjoyment. The staff provided detailed information about weather conditions, recommended paddling routes based on our skill level, and offered specific advice about navigating around recreational boat traffic. This level of personal attention reminded me of experiences with other quality outfitters like Davis Outdoor Adventures, but Burton's intimate knowledge of Lake Lanier's unique characteristics proved invaluable.

My second visit to Burton Outdoor Adventures involved trying their signature e-foil lessons. Having never attempted hydrofoiling before, I approached the lesson with both excitement and apprehension. The instructor, Luis, demonstrated exceptional patience and teaching ability. The 90-minute lesson included thorough land-based instruction covering safety protocols, board operation, and basic balance techniques before entering the water.

The e-foil experience itself proved absolutely transformative. After approximately 30 minutes of practice, I achieved my first sustained flight above the water surface. The sensation of gliding silently above Lake Lanier while surrounded by Georgia's beautiful landscape created one of my most memorable outdoor experiences. The technology is remarkable, but Burton's professional instruction made the difference between frustration and success.

During my multiple visits throughout different seasons, I've observed consistent quality in equipment maintenance, staff knowledge, and overall customer service. Unlike some experiences with larger recreational outfitters, Burton Outdoor Adventures maintains a personal touch that makes each visit feel special rather than transactional. This quality of service is becoming increasingly rare in outdoor recreation, making their approach particularly noteworthy.

Insider Tip: Visit during weekday mornings for the calmest water conditions and most personalized attention. The staff has more time to provide detailed instruction and recommend hidden gems around Lake Lanier that weekend crowds often overlook.

Complete Guide to Services and Activities

Burton Outdoor Adventures kayak and paddleboard fleet ready for Lake Lanier adventures

Kayak Rentals and Instruction

Burton Outdoor Adventures offers the most comprehensive kayak rental program on Lake Lanier, featuring both single and tandem kayaks suitable for all skill levels. Their fleet includes recreational kayaks perfect for families and beginners, as well as touring kayaks designed for longer expeditions and more experienced paddlers. Each rental includes a Coast Guard-approved personal flotation device, paddle, and basic safety equipment.

The rental process begins with a thorough safety briefing covering proper paddling techniques, lake navigation basics, and emergency procedures. Staff members assess each customer's experience level and physical capabilities to recommend appropriate equipment and launch locations. This personalized approach ensures both safety and maximum enjoyment during your Lake Lanier adventure.

Rental durations range from two-hour introductory sessions to full-day adventures. The two-hour rental proves ideal for beginners or those seeking a relaxed paddling experience, while experienced kayakers often opt for longer durations to explore Lake Lanier's more remote coves and inlets. All rentals include complimentary shuttle service to optimal launch points based on current weather and water conditions.

Stand-Up Paddleboard (SUP) Experiences

Stand-up paddleboarding has experienced explosive growth on Lake Lanier, and Burton Outdoor Adventures maintains one of the region's finest SUP fleets. Their boards range from stable, wide platforms perfect for beginners to performance-oriented boards designed for experienced paddlers seeking speed and maneuverability. All SUP rentals include adjustable paddles, personal flotation devices, and optional ankle leashes for additional security.

The learning curve for stand-up paddleboarding can be steep, but Burton Outdoor Adventures provides excellent instruction to accelerate the process. Their certified instructors offer on-water coaching covering proper stance, paddle technique, balance fundamentals, and turning maneuvers. Most customers achieve basic proficiency within 30-45 minutes of instruction, allowing ample time to enjoy independent paddling during the rental period.

SUP rentals work particularly well for small groups seeking shared experiences. The activity encourages social interaction while providing excellent core strengthening exercise and stress relief. Many customers combine SUP rentals with other water activities, creating comprehensive Lake Lanier adventure days that might include swimming, picnicking, and wildlife observation.

Revolutionary E-Foil Lessons and Sales

Perhaps the most exciting service offered by Burton Outdoor Adventures is their professional e-foil instruction program. E-foils represent the cutting edge of water sports technology, using electric motors to power hydrofoils that literally lift riders above the water surface. The sensation of silent flight across Lake Lanier creates an almost surreal experience that traditional water sports cannot match.

E-foil lessons at Burton Outdoor Adventures follow a structured progression designed to ensure both safety and success. The 90-minute sessions begin with comprehensive land-based instruction covering equipment operation, safety protocols, and basic balance principles. Instructors use Lift Foils equipment, widely recognized as the industry leader in e-foil technology, ensuring optimal performance and reliability.

The learning process requires patience and persistence, but Burton's certified instructors excel at helping students achieve their first successful flights. Most beginners accomplish sustained foiling within 45-60 minutes of water time, though individual progress varies based on balance, athletic ability, and comfort level. The experience proves addictive for many participants, leading to repeat lessons and eventual equipment purchases.

Equipment Insight: Burton Outdoor Adventures stocks the complete Lift Foils lineup, including the latest LIFTX models. These boards offer improved battery life, enhanced stability features, and more intuitive controls compared to earlier e-foil designs.

For those interested in exploring other outdoor adventure options beyond water sports, consider checking out Appalachians Outdoor Adventures for mountain-based activities, or Best Hiking Adventures for terrestrial exploration opportunities throughout Georgia and the Southeast.

Essential Equipment and Gear Recommendations

While Burton Outdoor Adventures provides all necessary equipment for their rental programs, serious water sports enthusiasts often benefit from investing in personal gear. Based on my extensive experience with various brands and models, I've compiled recommendations for equipment that enhances both safety and enjoyment during Lake Lanier adventures.

Waterproof Storage Solutions

Protecting electronics, clothing, and personal items from water exposure remains crucial during any Lake Lanier adventure. The HEETA Waterproof Dry Bag offers exceptional value and reliability. Available in multiple sizes from 5L to 40L, these bags feature durable construction, roll-top closure systems, and comfortable carrying straps. The 20L size proves perfect for day trips, accommodating clothing, snacks, electronics, and emergency supplies.

For premium waterproof storage, consider the Earth Pak Waterproof Dry Bag. These bags offer superior construction quality, enhanced sealing systems, and additional features like waterproof phone cases. While more expensive than budget alternatives, their reliability during extended outdoor adventures justifies the investment, particularly for valuable electronics and sensitive equipment.

Personal Flotation Devices

While Burton Outdoor Adventures provides quality life jackets, serious paddlers benefit from personal flotation devices designed specifically for their activities. The Onyx Kayak Fishing Life Jacket represents the gold standard for paddle sports safety. This Coast Guard-approved PFD features multiple pockets for gear storage, adjustable fit systems, and low-profile design that doesn't restrict paddling motion.

The Onyx design proves particularly valuable for extended Lake Lanier expeditions where additional gear storage becomes essential. Front pockets accommodate snacks, safety equipment, and personal items, while the comfortable foam construction provides all-day wearability without chafing or overheating. This type of specialized equipment elevates the paddling experience beyond basic recreational activities.

Action Cameras for Adventure Documentation

Lake Lanier's stunning scenery and exciting water sports activities deserve proper documentation. The AKASO EK7000 4K Action Camera offers exceptional value for capturing outdoor adventures. With 4K video recording, 131-foot waterproof rating, and comprehensive mounting accessories, this camera handles everything from calm kayak cruises to high-action e-foil sessions.

The camera's electronic image stabilization feature proves particularly valuable during water sports activities where camera shake can ruin footage. Multiple recording modes, including time-lapse and slow motion, allow creative documentation of your Burton Outdoor Adventures experiences. The included waterproof case enables underwater filming, opening additional creative possibilities for comprehensive adventure documentation.

Portable Coolers for Extended Adventures

Extended Lake Lanier adventures require proper food and beverage storage, particularly during Georgia's hot summer months. The Coleman Chiller 30-Quart Insulated Cooler provides excellent ice retention and portability for day trips. Its compact size fits easily in most kayaks and SUPs while providing adequate storage for food, drinks, and ice for 8-12 hour adventures.

The Coleman design features enhanced insulation technology that maintains internal temperatures significantly longer than basic coolers. Sturdy construction withstands the inevitable bumps and drops associated with water sports activities, while the comfortable carrying handle facilitates transport between vehicles and watercraft. This type of reliable equipment proves essential for safe, comfortable extended outdoor adventures.

For those planning multi-day adventures that might combine Burton Outdoor Adventures with other regional activities like those offered by Extreme Outdoor Adventures or Family Outdoor Adventures, investing in quality portable cooling solutions becomes even more critical for maintaining food safety and comfort throughout extended expeditions.

Planning Your Visit: Tips and Seasonal Considerations

Successful Burton Outdoor Adventures experiences require thoughtful planning that considers Lake Lanier's seasonal variations, weather patterns, and recreational usage patterns. Having visited during all four seasons and various times of day, I've developed strategies that maximize both safety and enjoyment during water sports activities.

Optimal Timing and Seasonal Considerations

Lake Lanier's busiest periods occur during summer weekends and holidays when recreational boat traffic reaches peak levels. While these periods offer vibrant atmosphere and social opportunities, they also present challenges for paddling activities. Heavy boat traffic creates wakes that can disrupt kayaking and SUP activities, particularly for beginners still developing balance and confidence.

Spring and fall provide ideal conditions for Burton Outdoor Adventures experiences. Water temperatures remain comfortable from April through October, while reduced recreational boat traffic creates calmer conditions perfect for paddling and e-foil lessons. Early morning sessions during these periods offer glass-like water surfaces that enhance both safety and enjoyment, particularly for photography and video documentation.

Winter operations depend on weather conditions, but mild Georgia winters often provide surprising opportunities for cold-weather adventures. Burton Outdoor Adventures maintains flexible scheduling during winter months, operating when conditions permit. Dry suits or appropriate cold-weather gear become essential during these periods, but the reward includes stunning winter scenery and complete solitude on the lake.

Weather Monitoring and Safety Protocols

Georgia weather can change rapidly, particularly during spring and summer months when afternoon thunderstorms develop quickly. Successful outdoor adventures require continuous weather monitoring and flexible planning that prioritizes safety over rigid schedules. Burton Outdoor Adventures maintains excellent communication regarding weather-related schedule changes and safety considerations.

Morning sessions typically offer the most stable weather conditions and calmest water surfaces. Afternoon thunderstorms common during summer months can develop with minimal warning, creating dangerous conditions for all water activities. Professional outfitters like Burton Outdoor Adventures monitor weather conditions continuously and make safety-based decisions that sometimes disappoint customers but ensure everyone returns safely.

Safety Warning: Never attempt water sports activities during thunderstorm conditions or when storms appear likely. Lake Lanier's large surface area makes lightning strikes particularly dangerous for anyone on or near the water.

Reservation Strategies and Group Planning

Burton Outdoor Adventures accepts advance reservations through their user-friendly online booking system, which proves essential during peak seasons and for specialized services like e-foil lessons. Weekend availability fills quickly during summer months, making early reservation critical for securing preferred time slots and equipment types.

Group activities benefit from advance communication with Burton's staff regarding specific needs, experience levels, and preferred launch locations. Their multiple Lake Lanier access points allow customization based on group dynamics and weather conditions. Large groups should consider booking during weekday periods when personalized attention and optimal water conditions prove more readily available.

Special events and corporate groups receive particular attention from Burton Outdoor Adventures, with customized packages that might include extended rental periods, specialized instruction, and coordinated logistics. These arrangements require advance planning but create memorable team-building experiences that combine recreation with professional development objectives.

For those interested in expanding their outdoor adventure horizons beyond Lake Lanier, consider exploring other regional opportunities through Virginia Outdoor Adventures or Boone Outdoor Adventures for mountain and river-based activities that complement your water sports experiences.

Customer Reviews and What Others Are Saying

Customer feedback provides valuable insights into the Burton Outdoor Adventures experience from diverse perspectives. After analyzing reviews across multiple platforms including TripAdvisor, Google, Facebook, and Reddit, several consistent themes emerge that validate the company's reputation for excellence.

Sarah M. - TripAdvisor Review

"Burton's outdoor adventures exceeded all our expectations! My boyfriend and I had the time of our lives kayaking with them. Jason was not only professional and knowledgeable but also incredibly friendly. The equipment was spotless, and they made sure we got our full 2 hours by starting the clock when we were actually in the water, not during the safety briefing. Every team member behaved equally professional, even Maddie who's just a kid. We can't wait to go for more adventures and highly recommend this establishment to everyone seeking a thrilling outdoor experience!"

β˜…β˜…β˜…β˜…β˜… 5/5 Stars

Mike R. - Google Reviews

"This was my first time kayaking and renting equipment, and I had an amazing experience from beginning to end! The process was incredibly smooth. Luis and everyone were really helpful and informative about kayak handling. Jason dropped us off right at the lake and came back to pick us up exactly two hours later - just as promised. Well run operation, friendly staff, and a genuinely fun time. The shuttle service eliminates all the hassle, and Daniel's park area where they took us was really cool for hanging out afterward."

β˜…β˜…β˜…β˜…β˜… 5/5 Stars

Jennifer K. - Reddit r/Atlanta

"Tried the e-foil lessons at Burton Outdoor Adventures last weekend and WOW! I was honestly terrified at first - the idea of flying above water seemed impossible. But the instructor was incredibly patient and broke everything down step by step. Started with land training, then shallow water practice, and eventually I was actually foiling! It's addictive once you get it. Expensive but totally worth it for the experience. The equipment is top-notch Lift Foils gear, and they really know what they're doing. Already booked my next lesson!"

β˜…β˜…β˜…β˜…β˜† 4/5 Stars

Balanced Perspective: Pros and Cons

Strengths

  • Professional Staff: Consistently praised for knowledge and friendliness
  • Equipment Quality: Well-maintained, modern gear from reputable manufacturers
  • Safety Focus: Comprehensive briefings and proper safety protocols
  • Innovative Services: Leading e-foil instruction in the region
  • Convenient Transportation: Complimentary shuttle to optimal locations
  • Flexible Scheduling: Accommodates various skill levels and preferences
  • Local Expertise: Deep knowledge of Lake Lanier conditions

Areas for Improvement

  • Premium Pricing: Higher costs compared to basic rental facilities
  • Weather Dependency: Limited flexibility during adverse conditions
  • Seasonal Availability: Reduced winter operations based on conditions
  • E-foil Learning Curve: Some customers struggle with initial instruction
  • Popular Time Slots: Weekend availability fills quickly during peak season
  • Location Dependency: Not directly lakefront - requires shuttle service

The consistent theme across customer reviews emphasizes Burton Outdoor Adventures' commitment to quality over quantity. While their services command premium pricing compared to basic rental facilities, customers consistently report that the added value justifies the expense. This approach aligns with other high-quality outdoor adventure companies like Enliven Outdoor Adventures and Frozen Outdoor Adventures, which prioritize customer experience over profit maximization.

The most frequent criticisms involve pricing and availability rather than service quality, suggesting that Burton Outdoor Adventures has successfully established itself as a premium provider in the Lake Lanier market. Weather-related cancellations and schedule changes, while disappointing, demonstrate their commitment to safety over customer satisfaction metrics that might compromise safety standards.

Frequently Asked Questions

What services does Burton Outdoor Adventures offer?

Burton Outdoor Adventures provides comprehensive water sports services including kayak rentals, stand-up paddleboard rentals, professional e-foil lessons, and equipment sales. They specialize in both recreational experiences for beginners and advanced instruction for experienced water sports enthusiasts. Their services include complimentary shuttle transportation to optimal Lake Lanier launch locations, comprehensive safety briefings, and professional instruction. They maintain multiple locations around Lake Lanier and offer flexible scheduling to accommodate various skill levels and weather conditions. Additionally, they serve as an authorized Lift Foils dealer, providing sales and service for premium e-foil equipment.

Do I need prior experience to rent equipment from Burton Outdoor Adventures?

No previous experience is required for kayak or paddleboard rentals at Burton Outdoor Adventures. Their professional staff provides comprehensive safety briefings and basic instruction for all customers, regardless of experience level. The instruction covers proper equipment usage, basic paddling techniques, safety protocols, and Lake Lanier-specific navigation considerations. For e-foil lessons, no prior experience is necessary, but customers should possess basic swimming abilities and reasonable physical fitness. The structured lesson progression ensures that beginners receive appropriate foundation training before attempting more advanced maneuvers. Staff members assess individual capabilities and adjust instruction methods accordingly to ensure both safety and success.

What safety equipment is provided with rentals?

All Burton Outdoor Adventures rentals include Coast Guard-approved personal flotation devices (life jackets) properly sized for individual customers. Kayak rentals include appropriate paddles, safety whistles, and basic emergency equipment. SUP rentals include adjustable paddles and optional ankle leashes for additional security. E-foil lessons include specialized safety equipment appropriate for the activity, including impact-resistant personal flotation devices designed for high-speed water sports. All safety equipment undergoes regular inspection and maintenance to ensure optimal performance and reliability. Staff members conduct thorough equipment checks before each rental period and provide detailed instruction on proper usage and emergency procedures for all safety equipment provided.

How far in advance should I make reservations?

Reservation timing depends on season and service type. During peak summer months (May through September), weekend reservations should be made at least one week in advance to ensure availability, particularly for popular time slots like early morning sessions. E-foil lessons require advance booking year-round due to limited instructor availability and specialized equipment requirements. Weekday reservations during spring and fall typically accommodate shorter notice, often same-day availability depending on weather conditions. Holiday weekends and special events require extended advance booking, sometimes up to a month ahead. Burton Outdoor Adventures maintains a user-friendly online booking system that displays real-time availability and allows easy reservation management. Weather-related schedule changes are communicated promptly, and flexible rescheduling policies accommodate unavoidable cancellations.

What are the age restrictions for different activities?

Age requirements vary by activity type and are designed to ensure both safety and enjoyment for all participants. Kayak rentals accommodate children as young as 6 years old when accompanied by responsible adults, with appropriate child-sized equipment and personal flotation devices provided. Tandem kayaks work particularly well for families with younger children. Stand-up paddleboard rentals typically require participants to be at least 10 years old due to balance and coordination requirements, though exceptions may be made for mature children with strong swimming abilities. E-foil lessons have minimum age requirements of 12 years old and require demonstrated swimming proficiency and physical fitness appropriate for the activity's demands. All minors must be accompanied by parents or guardians who sign appropriate waivers and assume responsibility for safety compliance throughout the activity period.

What should I bring for my Burton Outdoor Adventures experience?

Essential items include sunscreen, hat, sunglasses, and appropriate clothing for water activities. Quick-dry shorts and moisture-wicking shirts prove more comfortable than cotton materials that retain water and become heavy. Secure footwear like water shoes or sandals with straps prevent loss during water activities. Waterproof storage for valuables, phones, and personal items is highly recommended - consider the waterproof bags mentioned in the equipment recommendations section. Bring plenty of water for hydration, particularly during summer months when Georgia heat and sun exposure increase dehydration risks. Snacks or lunch for extended adventures, stored in waterproof containers. Change of clothes for after activities, towels, and any personal medications. For e-foil lessons specifically, wear clothing that allows unrestricted movement and won't be damaged by potential contact with the board or water.

Conclusion

Burton Outdoor Adventures represents the gold standard for water sports experiences on Lake Lanier, consistently delivering professional service, quality equipment, and innovative activities that create lasting memories. Through multiple personal visits across different seasons and extensive customer research, the evidence overwhelmingly supports their reputation as Georgia's premier water sports outfitter.

What sets Burton Outdoor Adventures apart extends beyond their impressive equipment fleet or scenic Lake Lanier locations. Their genuine commitment to safety, professional instruction, and customer satisfaction creates experiences that exceed expectations while maintaining the highest safety standards. From first-time kayakers to experienced e-foil enthusiasts, their staff demonstrates remarkable ability to customize experiences for individual needs and capabilities.

The investment in Burton Outdoor Adventures experiences pays dividends through memories that last lifetimes and skills that enable independent water sports enjoyment. Their professional instruction, quality equipment, and local expertise provide foundations for ongoing outdoor recreation pursuits that extend far beyond initial rental experiences. Whether seeking single adventure experiences or developing long-term water sports interests, Burton provides the optimal starting point.

For those inspired to explore additional outdoor adventure opportunities beyond Lake Lanier, consider expanding your horizons through other regional specialists like Fun Outdoor Adventures, Gator Outdoor Adventures, or G Adventures Hiking programs. The outdoor recreation community offers endless opportunities for growth, challenge, and discovery that complement your water sports foundation.

The combination of Lake Lanier's natural beauty, Burton Outdoor Adventures' professional services, and Georgia's favorable climate creates optimal conditions for water sports exploration year-round. Whether seeking peaceful kayak excursions, challenging SUP adventures, or cutting-edge e-foil experiences, Burton delivers authentic outdoor recreation that reconnects participants with nature while developing valuable skills and confidence.

Don't let another season pass without experiencing what Burton Outdoor Adventures offers. Lake Lanier awaits your exploration, and Burton provides the expertise, equipment, and enthusiasm necessary to make your water sports dreams reality. The investment in professional instruction and quality experiences pays dividends through increased safety, enhanced enjoyment, and expanded capabilities that enable lifelong outdoor recreation pursuits.

Ready to start your Lake Lanier adventure? Visit Burton Outdoor Adventures or call (678) 828-8119 to book your experience today. Follow them on social media for updates on conditions, special offers, and new services as they continue expanding Georgia's premier water sports programs.

Return to this comprehensive Burton Outdoor Adventures guide anytime for planning future adventures and discovering additional outdoor recreation opportunities throughout the Southeast region.

This page was created by users with AI.

Report inappropriate content.

Page owner with Plus Plan can remove badge.