The Ultimate Guide to Candies Shoes: From 70s Icons to Modern Style
Step back in time and discover the fascinating world of Candies shoes - from their revolutionary impact on 70s fashion to finding authentic vintage pieces today. Whether you're a vintage collector, fashion enthusiast, or simply curious about this iconic brand, I'll share my personal journey through the world of platform shoes and help you navigate the modern marketplace. After years of collecting and styling vintage footwear, I've learned what makes these shoes truly special and where to find the best pieces for your wardrobe. Explore more fashion guides here.
The History and Evolution of Candies Shoes
When I first discovered Candies shoes in a vintage shop in San Francisco's Haight-Ashbury district, I had no idea I was holding a piece of fashion history. The distinctive platform design and that iconic logo immediately transported me back to an era when shoes weren't just footwear—they were statements of rebellion and self-expression.
Candies shoes burst onto the fashion scene in 1978, founded by Charles Cole under El Greco Inc. The brand emerged during a pivotal moment in American culture when women were asserting their independence and fashion was becoming increasingly bold and experimental. Unlike the conservative footwear options available at the time, Candies offered something revolutionary: platform shoes that elevated both height and confidence.
The Golden Era: 1978-1990s
The late 70s and early 80s marked Candies' golden period. The brand became synonymous with the disco era and later adapted to the colorful excess of the 80s. During this time, Candies shoes were featured in major fashion magazines and worn by celebrities who helped cement their status as must-have accessories.
What set Candies apart was their understanding of what young women wanted: shoes that made them feel powerful and fashionable without compromising on comfort. The brand's platform technology was actually quite innovative for its time, using lightweight materials and strategic weight distribution to make walking in 3-4 inch platforms manageable for everyday wear.
The brand's evolution tells a fascinating story of American retail. After changing hands multiple times—from El Greco to Pentland Group in 1986, then to Charles Cole's son Neil in 1991, and finally to what would become Iconix Brand Group in 1993—Candies transformed from a shoe company into a broader lifestyle brand. This transition reflected changing market dynamics but also marked the beginning of the end for their original shoe focus.
Shop Platform Sandals on AmazonIconic Styles and Designs That Defined a Generation
During my years of collecting vintage footwear, I've identified several distinct eras and styles that define the Candies legacy. Each period brought its own aesthetic and technological innovations that reflected broader cultural trends.
The Classic Wooden Platform Era (1978-1982)
The earliest Candies shoes featured genuine wood platforms with leather or canvas uppers. These shoes typically had 3-4 inch platforms with a slight heel elevation, creating that distinctive "rocking" motion when walking. The wood was often stained in natural tones, though some special editions featured painted designs. I own a pair from 1979 with the original receipt—they cost $34.99, which would be about $140 today, reflecting their premium positioning.
The Cork and Color Revolution (1983-1987)
Mid-80s Candies embraced cork platforms and bold color combinations. This era produced some of the most sought-after vintage pieces today, including the famous "Rainbow" collection with its striped platforms and bright leather straps. The introduction of ankle strap designs during this period provided better support while maintaining the brand's signature aesthetic.
Most Collectible Styles
- The "Original" wooden platform with leather T-strap
- Rainbow striped cork platforms from 1985
- Metallic leather editions (gold, silver, bronze)
- Faux fur-lined winter platforms
- Limited celebrity collaboration pieces
The late 80s brought synthetic materials and more affordable production methods, though purists argue this marked the beginning of quality decline. However, these later pieces often featured more creative designs and color combinations, making them interesting from a design perspective even if the craftsmanship wasn't quite the same.
Find Similar Platform StylesMy Personal Journey with Candies Shoes
My fascination with Candies shoes began fifteen years ago when I inherited my aunt's collection from her college days in the late 70s. Among her treasures was a pristine pair of 1978 original Candies with the wooden platform and cognac leather straps. The moment I slipped them on, I understood why an entire generation of women fell in love with these shoes.
The Search for Authentic Pieces
Over the years, I've scoured estate sales from Marin County to the Deep South, visited countless vintage shops, and spent hundreds of hours on eBay learning to distinguish authentic vintage Candies from modern reproductions. The key markers I've learned to identify include the specific font used in the original logo, the weight and feel of genuine wood platforms, and the distinctive stitching patterns used in different production eras.
One of my most memorable finds was at a garage sale in Portland, Oregon, where I discovered a complete set of 1983 Rainbow collection pieces still in their original boxes. The seller, a former boutique owner, had kept them as store samples. That find taught me that the best vintage Candies often come from unexpected places—former retailers, fashion industry professionals, and women who bought multiples of their favorites.
Lessons from 15 Years of Collecting
The most important lesson I've learned is that condition matters more than rarity. A well-maintained pair of common Candies will serve you better than a rare find with significant wear. I've also discovered that many of the most comfortable vintage platforms come from the early 1980s, when the brand had perfected their construction techniques but before cost-cutting measures affected quality.
Wearing Candies in Modern Times
Incorporating vintage Candies into contemporary outfits requires understanding both their historical context and modern styling principles. I've found that they work beautifully with high-waisted vintage-style jeans, flowing bohemian dresses, and even modern athletic-inspired looks when styled thoughtfully. The key is balance—let the shoes be the statement piece and keep the rest of your outfit relatively simple.
I've worn my vintage Candies to everything from music festivals to gallery openings, and they never fail to spark conversations. There's something about these shoes that connects generations—I've had everyone from teenagers to grandmothers approach me to share their own Candies memories or ask where I found such amazing vintage pieces.
Your Complete Buying Guide: Where to Find Candies Shoes Today
Finding authentic Candies shoes in 2024 requires knowing where to look and how to evaluate what you find. The landscape has changed dramatically since the brand's retail heyday, but opportunities still exist for dedicated collectors and fashion enthusiasts.
Current Retail Options
Nordstrom remains the primary mainstream retailer still carrying Candie's footwear, though their selection is limited and focuses on contemporary interpretations rather than vintage-inspired designs. Macy's occasionally stocks Candie's shoes, but availability varies significantly by location and season. For those seeking the most affordable options, discount retailers sometimes carry overstock Candie's items.
Best Places for Vintage Hunting
- eBay: Largest selection, but requires careful authentication
- Etsy: Curated vintage sellers, often with detailed provenance
- Poshmark: Good for recent Candie's styles and gently used pieces
- Estate sales: Hidden gems, especially in California and New York
- Vintage boutiques: Higher prices but authenticated pieces
Authentication and Quality Assessment
When evaluating vintage Candies, examine the logo placement and font—authentic pieces have consistent branding with specific typography that changed over the years. Original wooden platforms should feel substantial and show natural wood grain, while cork platforms should have a specific texture and density. Hardware quality is another telling factor; authentic Candies used substantial buckles and metal components that feel weighty and well-finished.
Pricing for authentic vintage Candies varies dramatically based on condition, rarity, and seller knowledge. Common styles in good condition typically range from $40-80, while rare or pristine pieces can command $150-300. Celebrity-worn or extremely rare editions have sold for over $500, though such pieces are more collector items than practical footwear.
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User Reviews and Community Insights
"I found my dream pair of 1981 Candies on eBay after searching for two years. The seller included all the original packaging and even the receipt from a boutique in Beverly Hills. They're everything I hoped for—comfortable, stylish, and authentic vintage quality." - Sarah M., Reddit vintage fashion community
"As someone who wore original Candies in college, I was disappointed by the modern versions at department stores. They don't have the same construction quality or comfort. For authentic experience, vintage is the only way to go." - Linda K., Quora fashion discussion
"My vintage Candies collection spans three decades, and I've learned that the early 80s pieces offer the best combination of style and durability. The wood platforms from that era were properly seasoned and finished, unlike some later productions." - Maria R., Amazon verified purchase review
Styling and Outfit Ideas: Making Candies Work in 2024
After years of wearing and styling Candies shoes, I've developed a philosophy: these shoes are conversation starters, confidence boosters, and style anchors all in one. The key to successful styling lies in understanding their inherent drama and working with it rather than against it.
Casual Day Looks
For everyday wear, I pair my vintage Candies with high-waisted denim and simple fitted tops. The high waist helps balance the platform height, while keeping the top simple prevents the overall look from becoming overwhelming. Canvas sneakers might be more practical, but Candies add an element of fun that transforms even the most basic outfit into something special.
Flowing maxi dresses and vintage Candies create a perfect bohemian-meets-70s aesthetic. The platform height adds drama to long dresses, while the wooden or cork soles complement natural fabrics beautifully. I've found that solid colors work better than busy patterns—let the shoes provide the visual interest while the dress provides elegant backdrop.
Evening and Special Occasion Styling
For evening events, vintage Candies pair surprisingly well with modern mini dresses and contemporary silhouettes. The key is choosing pieces that echo the era without creating costume-like effects. Metallic or patent leather Candies work particularly well for night out looks, adding glamour without appearing too literal in their vintage reference.
Color Coordination Tips
- Natural wood platforms work with earth tones and warm colors
- Cork soles complement bohemian and casual aesthetics
- Metallic Candies add glamour to monochromatic outfits
- Bright colored vintage pieces work best as outfit focal points
- Black or brown leather straps are most versatile for multiple looks
Seasonal Considerations
Summer is naturally the best season for Candies, when their open-toe designs and breathable materials shine. However, I've successfully incorporated them into fall and spring looks with careful styling. Closed-toe vintage Candies work beautifully with cropped trousers and lightweight sweaters during transitional weather. Some collectors even seek out the rare fur-lined winter versions, though these are more novelty items than practical cold-weather footwear.
Discover Colorful Platform StylesModern Alternatives: Finding Today's Candies
While authentic vintage Candies remain the gold standard for collectors, several contemporary brands have successfully captured elements of their appeal while incorporating modern comfort technology and updated aesthetics. After testing numerous alternatives over the years, I've identified several brands that offer genuine value for those seeking the Candies experience without the vintage hunt.
Top Contemporary Alternatives
Steve Madden consistently produces platform shoes that echo Candies' aesthetic while incorporating modern materials and construction techniques. Their "Bandi" and "Belma" styles, in particular, capture the playful spirit of vintage Candies while offering contemporary comfort features. Jeffrey Campbell's designs often push creative boundaries in ways that original Candies did, though with a more avant-garde approach.
For those seeking eco-friendly alternatives, several sustainable fashion brands have embraced the platform trend with cork and recycled materials that echo Candies' original natural aesthetic. These modern interpretations often feature improved arch support and cushioning that surpasses what was possible in the 1970s.
Pros and Cons: Vintage vs. Modern
Vintage Candies
Pros: Authentic materials, historical significance, unique character, often superior craftsmanship
Cons: Limited sizes, higher prices, potential wear issues, harder to find
Modern Alternatives
Pros: Better comfort technology, consistent availability, lower entry cost, warranty coverage
Cons: May lack authenticity, materials often synthetic, less unique character
Budget-Friendly Options
Target's Wild Fable brand occasionally releases platform shoes that capture Candies' playful spirit at accessible price points. While these may not match the construction quality of vintage pieces, they offer an excellent entry point for those wanting to experiment with the platform aesthetic. Similarly, discount retailers often carry platform shoes that, while not explicitly Candies-inspired, share enough DNA to satisfy casual enthusiasts.
Online fast fashion retailers have also embraced the vintage platform trend, offering affordable options that work well for occasional wear or costume purposes. However, I always recommend investing in higher-quality alternatives if you plan to wear platform shoes regularly, as the improved comfort and durability justify the additional cost.
Shop Wooden Platform StylesFrequently Asked Questions
Are original Candies shoes still being made?
Original Candies shoes are no longer in mass production. The brand shifted focus to eyewear and beauty products after Kohl's stopped carrying the line in 2020. However, Nordstrom still carries some Candie's footwear, and vintage pieces are available through eBay and specialty vintage retailers. The current Candie's shoes available at retail locations are contemporary interpretations rather than reproductions of the classic 70s and 80s designs that made the brand famous. For authentic vintage experience, collectors must seek out original pieces from secondary markets.
What makes vintage Candies shoes so special?
Vintage Candies shoes from the 70s and 80s are iconic for their distinctive platform design, quality construction, and cultural significance. They represent a pivotal moment in fashion history when platform shoes symbolized women's empowerment and self-expression. The original designs featured unique materials, bold colors, and innovative platform technology that modern reproductions rarely match. The craftsmanship of early Candies, particularly pieces from 1978-1985, showcased genuine wood and cork platforms, premium leather uppers, and attention to detail that reflected their premium market positioning during the era.
Where can I find authentic vintage Candies shoes?
Authentic vintage Candies shoes can be found on eBay, Etsy, Poshmark, and specialized vintage clothing stores. Estate sales and thrift shops occasionally have hidden gems. When shopping, verify authenticity by checking for the original Candies logo, examining construction quality, and comparing with documented vintage styles. Prices typically range from $30-200 depending on condition and rarity. The best finds often come from sellers who don't specialize in vintage fashion, as they may not recognize the value of authentic pieces. Geographic regions with strong vintage fashion scenes, particularly California and New York, tend to have better selection and more knowledgeable sellers.
How do I style Candies shoes with modern outfits?
Candies shoes pair beautifully with high-waisted jeans, flowing maxi dresses, and vintage-inspired mini skirts. For a modern twist, try them with contemporary pieces like wide-leg trousers or midi dresses. The key is balancing the dramatic platform height with proportional clothing and keeping accessories minimal to let the shoes be the statement piece. Platform shoes require careful styling to avoid overwhelming the wearer. Natural materials in clothing complement wooden or cork platforms, while metallic or patent Candies work well with more glamorous evening wear.
What are the best alternatives to vintage Candies shoes?
Modern alternatives include Steve Madden platforms, Jeffrey Campbell designs, and Dr. Scholl's vintage-inspired styles. Brands like Urban Outfitters and ASOS often carry platform shoes with similar aesthetics. For authentic vintage feel, look for genuine leather construction, cork or wood soles, and retro color schemes that mirror the original Candies aesthetic. While these alternatives may incorporate modern comfort technology, they often use synthetic materials and lack the unique character of authentic vintage pieces. The best modern options balance nostalgic design elements with contemporary comfort features and sustainable materials.
Conclusion
Throughout this comprehensive exploration of Candies shoes, we've journeyed from their revolutionary debut in 1978 through their evolution into cultural icons and their current status as coveted vintage collectibles. My fifteen years of collecting, wearing, and studying these remarkable shoes has taught me that their appeal transcends mere fashion—they represent a moment when footwear became a form of self-expression and empowerment.
Whether you're drawn to authentic vintage pieces with their superior craftsmanship and historical significance, or prefer modern alternatives that offer updated comfort technology while capturing the essential Candies aesthetic, the platform shoe tradition continues to evolve. The key lies in understanding what speaks to your personal style and lifestyle needs while respecting the cultural heritage these shoes represent.
For collectors seeking authentic pieces, remember that patience and knowledge are your greatest assets. The vintage market rewards those who understand construction details, can authenticate original pieces, and appreciate the subtle differences between production eras. For fashion enthusiasts looking to incorporate the Candies aesthetic into modern wardrobes, focus on quality over quantity and choose pieces that complement rather than compete with your existing style.
Final Thoughts
Candies shoes remind us that fashion is about more than following trends—it's about finding pieces that make us feel confident, expressive, and authentically ourselves. Whether you choose vintage originals or modern interpretations, let these remarkable shoes elevate not just your height, but your spirit.
The legacy of Candies shoes continues to influence contemporary fashion, from runway shows celebrating 70s revival to street style enthusiasts embracing platform trends. As you embark on your own Candies journey, remember that the best shoes are those that not only look great but make you feel confident walking in them—quite literally stepping into your own power, just as women did nearly five decades ago when these iconic platforms first appeared.
From vintage hunting tips to styling advice, from understanding brand history to navigating modern alternatives, this guide provides the foundation for anyone passionate about these remarkable shoes. The world of Candies offers something for every enthusiast, whether you're a serious collector, casual admirer, or simply someone who appreciates good design and cultural significance in footwear. Step confidently forward—your perfect pair of Candies-inspired shoes awaits discovery.