Your Complete Guide to REI Hiking Store: Expert Reviews, Best Gear, and Insider Tips for 2025

When I first walked into a REI hiking store fifteen years ago, I was overwhelmed by the sheer breadth of outdoor gear and the knowledgeable staff who seemed genuinely passionate about adventure. Today, after visiting dozens of REI locations and comparing them with competitors like Patagonia, Dick's Sporting Goods, and Sierra Trading Post, I can confidently say that REI remains the gold standard for outdoor retail.

What sets REI apart isn't just their impressive inventory of over 100,000 products, but their cooperative business model that puts customers first. As a member-owned cooperative since 1938, every REI hiking store operates with a unique philosophy: prioritizing outdoor experiences over pure profit. This translates into exceptional customer service, generous return policies, and staff who actually use the gear they're selling.

The numbers speak for themselves. REI serves over 24 million active members across 170+ stores, with their hiking store locations generating over $3.7 billion in annual revenue. But beyond the statistics, what makes REI special is their commitment to getting people outdoors safely and responsibly. Every REI hiking store offers gear testing opportunities, expert fitting services, and educational classes that transform novice hikers into confident outdoor enthusiasts.

After extensive research and hands-on experience with multiple outdoor retailers, several key factors distinguish every REI hiking store from the competition. Their membership model creates a unique shopping experience where customers become stakeholders, literally owning part of the company they're buying from.

The staff training at each REI hiking store is exceptional. Employees undergo rigorous product training and are often outdoor enthusiasts themselves. During my visits, I've encountered former mountain guides, park rangers, and professional athletes who bring real-world experience to their recommendations. This expertise is invaluable when selecting critical safety gear or technical equipment for challenging conditions.

REI's commitment to sustainability also sets them apart. Their adventure gear store concept extends beyond selling products to promoting responsible outdoor recreation. They've invested millions in trail maintenance, conservation efforts, and outdoor education programs that benefit the entire hiking community.

Based on extensive testing and customer feedback, certain products consistently outperform at every REI hiking store. I've personally used these recommendations across diverse terrains from the Pacific Crest Trail to the Appalachian Mountains, and they've proven their worth in real-world conditions.

What makes shopping at a REI hiking store particularly valuable is their gear testing programs. Many locations offer "try before you buy" opportunities where you can test backpacks with weight, try hiking shoes in store on their test surfaces, and even rent expensive items for weekend trips before committing to a purchase.

The REI Co-op brand consistently delivers excellent value. Their Trailmade pants, Flash series backpacks, and Merino wool base layers compete favorably with premium brands at significantly lower prices. I've put these items through rigorous testing, and they've proven surprisingly durable and functional for most hiking applications.

Having shopped extensively at competing outdoor retailers, I can provide an honest assessment of how REI hiking store locations stack up against major competitors. Each retailer has distinct advantages depending on your specific needs and budget.

The key advantage of shopping at a REI hiking store is the comprehensive service beyond just selling products. Their next adventure store approach includes gear rental, repair services, and educational workshops that competitors simply don't match. This ecosystem approach creates long-term value that justifies premium pricing.

For specialized gear like technical climbing equipment or backcountry skiing gear, REI hiking store locations consistently offer the best selection and expertise. Their partnerships with premium brands ensure access to latest innovations and exclusive colorways not available elsewhere.

Over fifteen years of shopping at REI hiking store locations across the country, I've experienced both exceptional service and occasional disappointments. My most memorable experience occurred at the Seattle flagship store when preparing for a three-week backpacking trip through the Olympic Mountains.

The staff's genuine enthusiasm for outdoor activities creates a unique shopping atmosphere. Unlike generic sporting goods stores, employees at each REI hiking store share personal trail recommendations, safety tips from recent adventures, and honest assessments of gear limitations. This expertise has prevented several costly purchasing mistakes over the years.

Not every experience has been perfect. Some REI hiking store locations suffer from limited parking, crowded weekends, and occasionally pushy sales tactics during busy seasons. However, their commitment to making things right when issues arise consistently impresses me. Their 4WD adventure store concept extends to problem-solving, not just product sales.

The seasonal clearance events and garage sales deserve special mention. I've found barely-used premium gear at 50-70% discounts, including a $400 sleeping bag for $120 and high-end rain gear for under $100. These events make premium outdoor gear accessible to budget-conscious hikers while supporting sustainable practices through gear reuse.

Maximizing value at any REI hiking store requires strategic timing and insider knowledge. After years of membership and hundreds of purchases, I've developed proven strategies that consistently save money while ensuring I get the best gear for my adventures.

The key to successful shopping at a REI hiking store is building relationships with staff members. Regular customers often receive advance notice of sales, first access to new products, and personalized gear recommendations based on their specific hiking goals. This relationship-based approach creates value that extends far beyond transactional purchases.

For first-time visitors to a REI hiking store, I recommend starting with their hiking gear store essentials list. Focus on quality basics like proper footwear, moisture-wicking clothing, and a reliable daypack before investing in specialized equipment. The staff can guide you through the Ten Essentials and help prioritize purchases based on your hiking aspirations.

After fifteen years of experience and extensive research, I can confidently recommend REI hiking store locations as the premier destination for outdoor gear and expertise. While they may not always offer the lowest prices, the combination of quality products, expert staff, generous return policies, and member benefits creates exceptional long-term value for serious outdoor enthusiasts.

The outdoor industry continues evolving, but REI hiking store locations remain consistently relevant through their commitment to customer education, environmental responsibility, and gear innovation. Whether you're planning your first day hike or preparing for a multi-week expedition, REI provides the expertise and equipment to make your adventures safe and successful.

Remember that great outdoor gear is an investment in safety, comfort, and enjoyment. The slightly higher prices at REI often reflect superior quality, better warranties, and expert curation that prevents costly mistakes. By following the strategies outlined in this guide, you can maximize value while building a reliable gear collection that will serve you for years to come.

This guide reflects personal experiences and research. Prices and policies may vary by location and time. Always verify current information with your local REI hiking store before making purchases.